A good link building strategy is must if you want your website to get good ranking by the search engines. Having a website is not enough. As long as your website is not thousands of back links from quality website, search engines are not going to take notice of your site.

Google has it own proprietary Page Rank (PR) system. It assigns PR to every website that it indexes for inclusion on its search engine. PR of at least 3 is must for ranking on highly competitive keywords. PR is determined by the number of back links that your site gets from other sites. You dont need a few hundred back links. You need thousands of back links to your site.

In the past, internet marketers would exchange links with other sites. This was known as Reciprocal Link Exchange. Over the years Google has been changing its Page Rank Algorithm. Now, Google does not give much importance to reciprocal link exchange. It does not penalize but it gives low importance to it.

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